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Max Gutbrod
- Nov 17
To Flip Or To Flop
We want to appear definitive in our beliefs. We want to exude confidence when arguing for and defending our points of view. We fear it...
Max Gutbrod
- Oct 27
Research Is Optimism
Speaking very broadly about human history, it has only been recently that we have been able to do research at all. Before the scientific...
Max Gutbrod
- Oct 13
Statistical Significance: Four Simple Ways to Understand Complicated Stats
Originally published August 2021 Statistical significance: just these words alone are often enough to make marketers anxious when diving...
Max Gutbrod
- Oct 6
Research Spotlight: Online Qualitative
Originally published June 2021 Qualitative research is the best approach to explore in-depth the "WHY" behind human behaviors as they...
Max Gutbrod
- Sep 29
Research Spotlight: Observational Research
Originally published May 2021 As we begin to re-emerge from COVID, observing customers in person will soon be feasible again....
Max Gutbrod
- Sep 22
Research Spotlight: Pricing Research
Originally published April 2021 Organizations spend countless hours developing and refining innovative new products and services to bring...
Max Gutbrod
- Sep 15
Research Spotlight: Choice Modeling
Originally published February 2021 When working on launching a new product or service, there are important questions that need to be...
Max Gutbrod
- Apr 6
20 Axioms For Pursuing Truth
Great analysis is as much about our perspective when we consume information as it is the content of that information to begin with. Thus,...
Max Gutbrod
- Mar 1
Facing The Music
When I was young and had ambitions of becoming a singer, I sang for my mom. In preparation for this performance, I hadn’t practiced along...
Max Gutbrod
- Feb 16
Creativity, Now!
In America, economic incentives are increasingly aligned to reward creativity. Automation continues to erode the human role in repetitive...
Max Gutbrod
- Feb 16
The Power of Suggestion: Health Habits during COVID
Human beings are susceptible to many cognitive biases. Psychologist Daniel Kahneman describes a cognitive bias as the unconscious process...
Max Gutbrod
- Feb 16
The 21st Century Renaissance
Specialists are being replaced by automation. What does this mean for the future of education?
Max Gutbrod
- Feb 16
We Need to Become Order Bringers
We need leaders who live simply, think clearly, and act decisively. We need to become those leaders.
Max Gutbrod
- Feb 16
What We Lose is You
To find yourself, don't go searching; start slashing.
Max Gutbrod
- Feb 16
Manifesto
“The best way to complain is to make things better.” -Seth Godin
Max Gutbrod
- Feb 16
In Order to Speed Up, Slow Down
The irony of being a busy body is that nothing gets done.
Max Gutbrod
- Feb 16
Do you do meaningless work?
None of us should do meaningless work. So why do we?
Max Gutbrod
- Feb 16
The Slow Clap
The cost of telling the truth might be discomfort. The cost of the lie might be catastrophe.
Max Gutbrod
- Feb 16
Expertise vs Evidence
Science is the opposite of expertise. Who do you trust?
Max Gutbrod
- Feb 16
Working Everything Out Evenly
“To live under constraint is a misfortune, but there is no constraint to live under constraint.” -Seneca