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Max Gutbrod
- Oct 18
Research Spotlight: Panels
What is a research panel? A research panel is a group of people who have been recruited to meet a specific profile—homeowners who use the...
Max Gutbrod
- Oct 7
Watching Comets: How To Think About Tracking Studies
Tracking studies allow organizations to monitor topics that are important to them by repeating research at regular intervals and...
Max Gutbrod
- Sep 12
Research Spotlight: Geo-Targeted Research
Customers in your market are visiting stores and other locations that are relevant to your products and services all the time. Perhaps...
Max Gutbrod
- Aug 24
Case Study: Consulting Services
Several years ago, a multi-national B2B durable goods manufacturer contacted Advantage Research to review its customer satisfaction...
Max Gutbrod
- Aug 10
Research Spotlight: Online Diaries
Companies are always trying to gain a better understanding of their customers’ experiences with their products and services so that they...
Max Gutbrod
- Aug 2
Wisconsin Things
At Advantage Research we have been proudly serving our clients’ needs since 1992. While we’ve done work all over the globe for all kinds...
Max Gutbrod
- Jul 11
Research Spotlight: Segmentation
In today’s competitive landscape, companies are vying for their customers’ loyalty and share of wallet. One way to ensure that your...
Max Gutbrod
- Jun 13
Research Spotlight: Agile Research
If you’ve talked to anyone in the market research industry in the past couple of years about what’s new and exciting, you probably heard...
Max Gutbrod
- May 25
Back in 1992...
Advantage Research is proud to be celebrating our 30th anniversary in 2022! As part of the celebration, we thought it would be fun to...
Max Gutbrod
- Apr 19
Five Facts About Our Office
This year Advantage Research is celebrating 30 years in business, partnering with companies to deliver data driven insights. And while...
Max Gutbrod
- Feb 23
One Good Question, Millions of Bad Answers
It has never been so easy to find an answer to a question you have. It’s so easy, that one of the most widely accessible tools for...
Max Gutbrod
- Jan 18
Critical Thinking series: False Causes
Perhaps most fundamentally, market research is in the business of drawing connections. We examine the data and look for patterns, and if...
Max Gutbrod
- Dec 7, 2021
Critical Thinking series: Anecdotal Evidence
Stories are one of the most important technologies in the history of the human race. Consider that at one point, before the internet,...
Max Gutbrod
- Nov 30, 2021
Critical Thinking series: The Genetic Fallacy
Can a great chef really come from anywhere? In every competitive marketplace, one of the most reliable ways to differentiate and get...
Max Gutbrod
- Nov 17, 2021
To Flip Or To Flop
We want to appear definitive in our beliefs. We want to exude confidence when arguing for and defending our points of view. We fear it...
Max Gutbrod
- Oct 27, 2021
Research Is Optimism
Speaking very broadly about human history, it has only been recently that we have been able to do research at all. Before the scientific...
Max Gutbrod
- Oct 13, 2021
Statistical Significance: Four Simple Ways to Understand Complicated Stats
Originally published August 2021 Statistical significance: just these words alone are often enough to make marketers anxious when diving...
Max Gutbrod
- Oct 6, 2021
Research Spotlight: Online Qualitative
Originally published June 2021 Qualitative research is the best approach to explore in-depth the "WHY" behind human behaviors as they...
Max Gutbrod
- Sep 29, 2021
Research Spotlight: Observational Research
Originally published May 2021 As we begin to re-emerge from COVID, observing customers in person will soon be feasible again....
Max Gutbrod
- Sep 22, 2021
Research Spotlight: Pricing Research
Originally published April 2021 Organizations spend countless hours developing and refining innovative new products and services to bring...