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How will the election change your business?
Election years are characterized by heightened political fervor, intense media coverage, and significant shifts in public sentiment. For...
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Feb 19, 2024
Why Outsourcing Market Research Matters
When it comes to conducting market research, companies face a significant decision: handle it internally or hire an external market...
skrukowski
Dec 18, 2023
A Beginner's Guide to Market Research
Many of our clients have worked with us for many years, and some are professional researchers themselves. However, we also greatly enjoy...
skrukowski
Nov 13, 2023
Choosing the Right Sample Size
A perennial challenge for any researcher is achieving an adequately large sample while hewing to practical limitations. If we could have...
skrukowski
Oct 16, 2023
Data to Dollars: The ROI of Research
Market research plays a pivotal role in helping organizations enhance their Return on Investment (ROI) by providing critical insights...
skrukowski
Sep 16, 2023
Zut Alors! Things to Consider When Doing Research Abroad
In today's interconnected world, the ability to reach markets around the world has fewer barriers than ever. The allure of expanding into...
skrukowski
Aug 11, 2023
Staying Ahead of the Curve
Three Ways Market Research Helps Businesses to Anticipate Industry Shifts In the ever-evolving business landscape, staying ahead of...
skrukowski
Jul 6, 2023
Tips for Graduates Going Into Market Research
On behalf of everyone at Advantage Research, congratulations to all the graduates in the class of 2023! Our staff at Advantage has over...
skrukowski
Jun 9, 2023
Research Spotlight: The Shelf Life of Research
In our 30+ years in business, there are some questions that Advantage Research regularly hears from our clients. Today’s Research...
skrukowski
Mar 20, 2023
The Value of Market Research in a Recession
When the economy shows signs of a downturn or recession, marketers are often tasked with finding ways to reduce their budgets. Since the...
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Feb 13, 2023
Seekers of Truth: Managing Sample Quality
The turn of the past decade into the 2020s has brought about anything but 20/20 vision. Amidst global instability, inflation, a pandemic,...
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Jan 27, 2023
Why is Insights Work So Expensive?
“Why is this so expensive? I just wanted to do a quick survey!” Every once in a while when we are working with a client to plan a study,...
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Jan 11, 2023
Research Spotlight: Sample Variance
How many blue M&M's should you expect to get from a bag? Our 2022 holiday party at Advantage Research included a spirited game of Wits &...
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Jan 3, 2023
Our Favorite Things
Image courtesy of Patina & Paint The approach of this holiday season and the end of 2022 has the staff here at Advantage Research in a...
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Dec 19, 2022
Saint Nicholas and the Gifts of Research
Father Joseph Marquis portraying St. Nicholas Saint Nicholas Day, usually observed on December 6th, is part of the Christmas season that...
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Dec 6, 2022
Research Spotlight: Panels
What is a research panel? A research panel is a group of people who have been recruited to meet a specific profile—homeowners who use the...
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Oct 18, 2022
Watching Comets: How To Think About Tracking Studies
Tracking studies allow organizations to monitor topics that are important to them by repeating research at regular intervals and...
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Oct 7, 2022
Research Spotlight: Geo-Targeted Research
Customers in your market are visiting stores and other locations that are relevant to your products and services all the time. Perhaps...
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Sep 12, 2022
Case Study: Consulting Services
Several years ago, a multi-national B2B durable goods manufacturer contacted Advantage Research to review its customer satisfaction...
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Aug 24, 2022
Research Spotlight: Online Diaries
Companies are always trying to gain a better understanding of their customers’ experiences with their products and services so that they...
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Aug 10, 2022