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- Mar 20
Research Spotlight: The Shelf Life of Research
In our 30+ years in business, there are some questions that Advantage Research regularly hears from our clients. Today’s Research...
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- Feb 13
The Value of Market Research in a Recession
When the economy shows signs of a downturn or recession, marketers are often tasked with finding ways to reduce their budgets. Since the...
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- Jan 27
Seekers of Truth: Managing Sample Quality
The turn of the past decade into the 2020s has brought about anything but 20/20 vision. Amidst global instability, inflation, a pandemic,...
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- Jan 11
Why is Insights Work So Expensive?
“Why is this so expensive? I just wanted to do a quick survey!” Every once in a while when we are working with a client to plan a study,...
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- Jan 3
Research Spotlight: Sample Variance
How many blue M&M's should you expect to get from a bag? Our 2022 holiday party at Advantage Research included a spirited game of Wits &...
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- Dec 19, 2022
Our Favorite Things
Image courtesy of Patina & Paint The approach of this holiday season and the end of 2022 has the staff here at Advantage Research in a...
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- Dec 6, 2022
Saint Nicholas and the Gifts of Research
Father Joseph Marquis portraying St. Nicholas Saint Nicholas Day, usually observed on December 6th, is part of the Christmas season that...
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- Oct 18, 2022
Research Spotlight: Panels
What is a research panel? A research panel is a group of people who have been recruited to meet a specific profile—homeowners who use the...
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- Oct 7, 2022
Watching Comets: How To Think About Tracking Studies
Tracking studies allow organizations to monitor topics that are important to them by repeating research at regular intervals and...
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- Sep 12, 2022
Research Spotlight: Geo-Targeted Research
Customers in your market are visiting stores and other locations that are relevant to your products and services all the time. Perhaps...
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- Aug 24, 2022
Case Study: Consulting Services
Several years ago, a multi-national B2B durable goods manufacturer contacted Advantage Research to review its customer satisfaction...
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- Aug 10, 2022
Research Spotlight: Online Diaries
Companies are always trying to gain a better understanding of their customers’ experiences with their products and services so that they...
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- Aug 2, 2022
Wisconsin Things
At Advantage Research we have been proudly serving our clients’ needs since 1992. While we’ve done work all over the globe for all kinds...
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- Jul 11, 2022
Research Spotlight: Segmentation
In today’s competitive landscape, companies are vying for their customers’ loyalty and share of wallet. One way to ensure that your...
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- Jun 13, 2022
Research Spotlight: Agile Research
If you’ve talked to anyone in the market research industry in the past couple of years about what’s new and exciting, you probably heard...
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- May 25, 2022
Back in 1992...
Advantage Research is proud to be celebrating our 30th anniversary in 2022! As part of the celebration, we thought it would be fun to...
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- Apr 19, 2022
Five Facts About Our Office
This year Advantage Research is celebrating 30 years in business, partnering with companies to deliver data driven insights. And while...
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- Feb 23, 2022
One Good Question, Millions of Bad Answers
It has never been so easy to find an answer to a question you have. It’s so easy, that one of the most widely accessible tools for...
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- Jan 18, 2022
Critical Thinking series: False Causes
Perhaps most fundamentally, market research is in the business of drawing connections. We examine the data and look for patterns, and if...
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- Dec 7, 2021
Critical Thinking series: Anecdotal Evidence
Stories are one of the most important technologies in the history of the human race. Consider that at one point, before the internet,...