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Max Gutbrod
- Apr 19
Five Facts About Our Office
This year Advantage Research is celebrating 30 years in business, partnering with companies to deliver data driven insights. And while...
Max Gutbrod
- Feb 23
One Good Question, Millions of Bad Answers
It has never been so easy to find an answer to a question you have. It’s so easy, that one of the most widely accessible tools for...
Max Gutbrod
- Jan 18
Critical Thinking series: False Causes
Perhaps most fundamentally, market research is in the business of drawing connections. We examine the data and look for patterns, and if...
Max Gutbrod
- Dec 7, 2021
Critical Thinking series: Anecdotal Evidence
Stories are one of the most important technologies in the history of the human race. Consider that at one point, before the internet,...
Max Gutbrod
- Nov 30, 2021
Critical Thinking series: The Genetic Fallacy
Can a great chef really come from anywhere? In every competitive marketplace, one of the most reliable ways to differentiate and get...
Max Gutbrod
- Nov 17, 2021
To Flip Or To Flop
We want to appear definitive in our beliefs. We want to exude confidence when arguing for and defending our points of view. We fear it...
Max Gutbrod
- Oct 27, 2021
Research Is Optimism
Speaking very broadly about human history, it has only been recently that we have been able to do research at all. Before the scientific...
Max Gutbrod
- Oct 13, 2021
Statistical Significance: Four Simple Ways to Understand Complicated Stats
Originally published August 2021 Statistical significance: just these words alone are often enough to make marketers anxious when diving...
Max Gutbrod
- Oct 6, 2021
Research Spotlight: Online Qualitative
Originally published June 2021 Qualitative research is the best approach to explore in-depth the "WHY" behind human behaviors as they...
Max Gutbrod
- Sep 29, 2021
Research Spotlight: Observational Research
Originally published May 2021 As we begin to re-emerge from COVID, observing customers in person will soon be feasible again....
Max Gutbrod
- Sep 22, 2021
Research Spotlight: Pricing Research
Originally published April 2021 Organizations spend countless hours developing and refining innovative new products and services to bring...
Max Gutbrod
- Sep 15, 2021
Research Spotlight: Choice Modeling
Originally published February 2021 When working on launching a new product or service, there are important questions that need to be...
Max Gutbrod
- Apr 6, 2021
20 Axioms For Pursuing Truth
Great analysis is as much about our perspective when we consume information as it is the content of that information to begin with. Thus,...
Max Gutbrod
- Mar 1, 2021
Facing The Music
When I was young and had ambitions of becoming a singer, I sang for my mom. In preparation for this performance, I hadn’t practiced along...
Max Gutbrod
- Feb 16, 2021
Creativity, Now!
In America, economic incentives are increasingly aligned to reward creativity. Automation continues to erode the human role in repetitive...
Max Gutbrod
- Feb 16, 2021
The Power of Suggestion: Health Habits during COVID
Human beings are susceptible to many cognitive biases. Psychologist Daniel Kahneman describes a cognitive bias as the unconscious process...
Max Gutbrod
- Feb 16, 2021
The 21st Century Renaissance
Specialists are being replaced by automation. What does this mean for the future of education?
Max Gutbrod
- Feb 16, 2021
We Need to Become Order Bringers
We need leaders who live simply, think clearly, and act decisively. We need to become those leaders.
Max Gutbrod
- Feb 16, 2021
What We Lose is You
To find yourself, don't go searching; start slashing.
Max Gutbrod
- Feb 16, 2021
Manifesto
“The best way to complain is to make things better.” -Seth Godin