We have a relentless curiosity which has motivated us

for over 25 years. Our decades of experience prove not only that our methods work, but that we enjoy market research.  

Areas of expertise

  • Advertising effectiveness testing

  • Attitude & opinion research

  • Brand equity research

  • Concept testing & new product development

  • Customer satisfaction research

  • Market segmentation analysis

  • Positioning research

  • Price elasticity and demand analysis

  • Tracking research

Market research services

  • Research design consultation

  • Focus groups (traditional & in-home)

  • In-depth interviews & in-person intercepts

  • Online bulletin boards

  • Sampling strategy

  • Online & mobile surveys

  • Statistical analysis (e.g. MaxDiff, Bayes, etc.)

  • Information visualization

  • Interactive dashboard reporting

Industries we serve

Having worked with companies large and small in virtually every industry, we understand there's no value to a one-size-fits-all approach to market research.

We give every market research project the personal attention it deserves.


Financial & Banking



Information Technology



Packaged Goods









I have had the pleasure of engaging Advantage Research on a few different qualitative research projects. The Advantage team are professional, responsive, insightful, and delivered on exactly what I needed.

Frank Lococo, Vice President, Marketing and Communications;  Nebraska Medicine, Omaha, NE

Who we are

Advantage Research is a group of statisticians, focus group moderators, interviewers, survey programmers, and information visualization designers, but above all, we are real human beings. Together, we deliver uncommon insight in a compelling and relatable way.  

Lori Gutbrod


Scott Segrin

Senior Vice President

Anne Wilber

Vice President

Sarah Krukowski

Senior Research Analyst

Rita Minsky

Research Analyst

Max Gutbrod

Research Analyst

Mitch Gutbrod

Research Analyst


Director of Employee Morale


Get in touch

W162 N11840 Fond du Lac Ave. Germantown, WI 53022

We always offer free, no-obligation consultation during the proposal phase of your project. Contact us today and we'll help you identify the best methods for obtaining the information you need.

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