We have a relentless curiosity which has motivated us
for over 25 years. Our decades of experience prove not only that our methods work, but that we enjoy market research.
Areas of expertise
Advertising effectiveness testing
Attitude & opinion research
Brand equity research
Concept testing & new product development
Customer satisfaction research
Market segmentation analysis
Price elasticity and demand analysis
Market research services
Research design consultation
Focus groups (traditional & in-home)
In-depth interviews & in-person intercepts
Online bulletin boards
Online & mobile surveys
Statistical analysis (e.g. MaxDiff, Bayes, etc.)
Interactive dashboard reporting
Industries we serve
Having worked with companies large and small in virtually every industry, we understand there's no value to a one-size-fits-all approach to market research.
We give every market research project the personal attention it deserves.
Financial & Banking
I have had the pleasure of engaging Advantage Research on a few different qualitative research projects. The Advantage team are professional, responsive, insightful, and delivered on exactly what I needed.
Frank Lococo, Vice President, Marketing and Communications; Nebraska Medicine, Omaha, NE
Who we are
Advantage Research is a group of statisticians, focus group moderators, interviewers, survey programmers, and information visualization designers, but above all, we are real human beings. Together, we deliver uncommon insight in a compelling and relatable way.
Senior Vice President
Director of Employee Morale