
Real people. Real results.
We have a relentless curiosity which has motivated us
since 1992. Our decades of experience prove not only that our methods work, but that we enjoy market research.
Areas of expertise
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Advertising effectiveness testing
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Attitude & opinion research
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Brand equity research
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Concept testing & new product development
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Customer satisfaction research
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Market segmentation analysis
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Positioning research
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Price elasticity and demand analysis
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Tracking research
Market research services
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Research design consultation
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Focus groups (traditional & in-home)
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In-depth interviews & in-person intercepts
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Online bulletin boards
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Sampling strategy
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Online & mobile surveys
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Statistical analysis (e.g. MaxDiff, Bayes, etc.)
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Information visualization
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Interactive dashboard reporting
Industries we serve
Having worked with companies large and small in virtually every industry, we understand there's no value to a one-size-fits-all approach to market research.
We give every market research project the personal attention it deserves.
Education
Financial & Banking
Government
Healthcare
Information Technology
Insurance
Manufacturing
Packaged Goods
Retail
Transportation
Telecommunications
Utilities
Advertising
Automotive
Consulting
Distribution
Who we are
Advantage Research is a group of statisticians, focus group moderators, interviewers, survey programmers, and information visualization designers, but above all, we are real human beings. Together, we deliver uncommon insight in a compelling and relatable way.


Lori Gutbrod
President


Scott Segrin
Senior Vice President


Sarah Krukowski
Vice President


Klaus


Adam Hale
Director of Research & Business Development


Mitch Gutbrod
Research Analyst


Max Gutbrod
Research Analyst


Rita Minsky
Research Analyst
Director of Employee Morale
