Real people.
Real results.

 

We have a relentless curiosity which has motivated us

for over 25 years. Our decades of experience prove not only that our methods work, but that we enjoy market research.  

Areas of expertise

  • Advertising effectiveness testing

  • Attitude & opinion research

  • Brand equity research

  • Concept testing & new product development

  • Customer satisfaction research

  • Market segmentation analysis

  • Positioning research

  • Price elasticity and demand analysis

  • Tracking research

Market research services

  • Research design consultation

  • Focus groups (traditional & in-home)

  • In-depth interviews & in-person intercepts

  • Online bulletin boards

  • Sampling strategy

  • Online & mobile surveys

  • Statistical analysis (e.g. MaxDiff, Bayes, etc.)

  • Information visualization

  • Interactive dashboard reporting

Industries we serve

Having worked with companies large and small in virtually every industry, we understand there's no value to a one-size-fits-all approach to market research.

We give every market research project the personal attention it deserves.

Education

Financial & Banking

Government

Healthcare

Information Technology

Insurance

Manufacturing

Packaged Goods

 Retail

Transportation

Telecommunications

Utilities 

Advertising

Automotive

Consulting

Distribution

I have had the pleasure of engaging Advantage Research on a few different qualitative research projects. The Advantage team are professional, responsive, insightful, and delivered on exactly what I needed.

Frank Lococo, Vice President, Marketing and Communications;  Nebraska Medicine, Omaha, NE

Who we are

Advantage Research is a group of statisticians, focus group moderators, interviewers, survey programmers, and information visualization designers, but above all, we are real human beings. Together, we deliver uncommon insight in a compelling and relatable way.  

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Lori Gutbrod

President

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Scott Segrin

Senior Vice President

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Sarah Krukowski

Vice President

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Klaus

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Adam Hale

Director of Research & Business Development

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Mitch Gutbrod

Research Analyst

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Max Gutbrod

Research Analyst

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Rita Minsky

Research Analyst

Director of Employee Morale