Personalized.  Responsive.  Results-Driven.

That's Our Standard.  That's Your Advantage.


Financial and Banking Products

Power Equipment

Power Transmission Products

Manufacturing & Distribution

Healthcare Providers & Hospitals

Consumer Goods

Hygiene Products

  • Nationwide Recruiting
  • Focus Groups & In-Depth Interviews
  • Product Placements
  • Mock Jury Trials
  • Central Location & Dial Tests

Most of our professional staff members have over 20 years of experience managing and executing large-scale quantitative and qualitative market research projects.  Each and every member of our staff is dedicated to becoming an invaluable partner to you and your business to create a long lasting relationship.  At every stage of every project, we strive to provide the highest level of guidance, expertise, and responsiveness.

That's Our Standard.  

That's Your Advantage.

About Advantage Research

At Advantage Research, Market Research Is Not Just a Job, It's Our Passion

Our mission and promise: We at Advantage Research are in business to help clients make decisions by providing: the utmost in accuracy; timely information; and actionable results.  To further aid our customers in their decision making process, we commit ourselves to keeping abreast of the latest advances, and/or developments in research design, information gathering, and analytical techniques.  In addition, we strive to exceed customers' expectations in every situation in terms of responsiveness and research execution.

Started as a cottage business by Owner and President Lori Gutbrod over 20 years ago, Advantage Research has grown to one of the most established market research firms in the Midwest.  We have conducted full-service qualitative and quantitative market research projects for nearly 100 of the Fortune 500 companies.  Our experience includes research studies of many types for clients in many areas, including, but not necessarily limited to:

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  • Target Market Identification
  • Guide Development
  • Expert Moderators
  • Building Respondent Rapport
  • The Voice of Your Customer

Higher Education



Oil & Drilling

Regional Road & Infrastructure Planning

Non-Profit Organizations

Water & Waste Treatment

Consumer & Commercial Plumbing Fixtures

Technology & Infrastructure

Employee Compensation & Education Planning

State Lottery Drawing & Scratch Games

Cleaning and Maintenance Supplies

Human Resource Consulting


  • Questionnaire Design
  • Survey Programming & Design
  • Data Tabulation
  • Advanced Statistical Analysis
  • Actionable Results Reporting