All of us at Advantage Research welcome you to our new website. The new site will more accurately reflect the wide range of research services we offer and our friendly, personalized style of doing business. We will also use the site to report new and exciting happenings at ARI as well as to highlight new topics and trends in the marketing research industry. Enjoy your visit and stop back often!
Quote
"Success is a journey, not a destination."
- Ben Sweetland
Wisconsin High School Survey
Announcing Advantage Research Ink
Advantage Research Ink (with a "k") is the official blog of Advantage Research, Inc. (with a "c"). If you've worked with us at Advantage Research, Inc. (with a "c"), you might enjoy reading Advantage Research Ink (with a "k") for our refreshing thoughts and insights on the marketing research industry. If you haven't worked with Advantage Research, Inc. (with a "c") we'd invite you to read along as well to learn more about us. We'd love to help you with your next research study and have you become one of our klients.
With our experience and background in so many areas of research, we conduct:
Awareness, attitude, and usage studies.
Customer satisfaction, retention, and loyalty studies.
Brand equity research.
Readership and communications studies.
Market structure and segmentation analysis.
Image and positioning research.
Employee attitude and satisfaction studies.
Concept testing, new product and product redesign studies.
Price elasticity and demand analysis.
Advertising effectiveness research.
Our research studies utilize focus groups, personal interviews, computer-aided telephone surveys, mail surveys, and on-line electronic surveys. We can help you determine if your problem requires a qualitative or quantitative solution. We provide expertise in both basic and multivariate statistical techniques. Our trained, in-house qualitative research experts have over 15 years of experience in moderating focus groups and in-depth personal and telephone interviews. We also have an expert recruiting program and use the most advanced software available for data tabulation, statistical analysis, and graphics. And, most importantly, critical to any research study is clear and understandable reporting of your results.
