SCAM ALERT! Please do NOT respond to James Bills!

It has come to our attention that an individual going by the name of James Bills (and perhaps other names) has been posing as an employee of our firm, sending emails with an offer of employment. Please ignore these offers. They are a scam. Advantage Research does not employ a person named James Bills and the offers of employment are in no way originated by, or in any way related to our firm. He does NOT have any contact or personal information about anyone in our database. He is attempting to get the general public to divulge their personal information by posing as an employee of our firm. All genuine emails from Advantage Research employees are sent from an email address ending in @advantageresearchinc.com (such as kwilliams@advantageresearchinc.com). Please do NOT trust anyone claiming to work for Advantage Research who sends you an email from any other email provider (such as gmail, yahoo, hotmail, etc.). Again, this individual does NOT have any information about people in our database. We are working with authorities to find the source of this fraudulent activity.

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That's Our Standard.  That's Your Advantage.

  • Questionnaire Design
  • Survey Programming & Design
  • Data Tabulation
  • Advanced Statistical Analysis
  • Actionable Results Reporting
  • Target Market Identification
  • Guide Development
  • Expert Moderators
  • Building Respondent Rapport
  • The Voice of Your Customer
  • Nationwide Recruiting
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Most of our professional staff members have over 20 years of experience managing and executing large-scale quantitative and qualitative market research projects.  Each and every member of our staff is dedicated to becoming an invaluable partner to you and your business to create a long lasting relationship.  At every stage of every project, we strive to provide the highest level of guidance, expertise, and responsiveness.


That's Our Standard.  

That's Your Advantage.


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About Advantage Research

At Advantage Research, Market Research Is Not Just a Job, It's Our Passion


Our mission and promise: We at Advantage Research are in business to help clients make decisions by providing: the utmost in accuracy; timely information; and actionable results.  To further aid our customers in their decision making process, we commit ourselves to keeping abreast of the latest advances, and/or developments in research design, information gathering, and analytical techniques.  In addition, we strive to exceed customers' expectations in every situation in terms of responsiveness and research execution.


Started as a cottage business by Owner and President Lori Gutbrod over 20 years ago, Advantage Research has grown to one of the most established market research firms in the Midwest.  We have conducted full-service qualitative and quantitative market research projects for nearly 100 of the Fortune 500 companies.  Our experience includes research studies of many types for clients in many areas, including, but not necessarily limited to:

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