Our Mission

We at Advantage Research are in business to help clients make decisions by providing:

• the utmost in accuracy;
• timely information; and
• actionable results.

To further aid our customers in their decision-making process, we commit ourselves to keeping abreast of the latest advances and/or developments in research design, information gathering, and analytical techniques.

In addition, we strive to exceed customers' expectations in every situation in terms of responsiveness and research execution.

Our Business Philosophy

Market research is not just a job; it's a passion at Advantage Research. The special chemistry and responsiveness of our principals and support staff draw clients repeatedly back to our company. Your research study will not be bogged down with layers of bureaucracy. Instead, each principal is an active member of the market research team. You will experience the pride we take in providing a dynamic environment that promotes fresh ideas, creative thinking, and personalized service on every project, large or small.

Advantage Research is woman-owned and was established in 1992 as a cottage business. Over the years, it has grown to one of the Midwest's premiere market research firms with corporate offices in Germantown, Wisconsin.

With us, you will receive quality research on time at a competitive price. We'll work with you to help you solve problems and aren't afraid to explore new ways to gather information and keep costs down. From your first project with us, you will sense how important we feel it is to not sacrifice an opportunity for a long-term relationship for a short-term fix. You'll get nothing less than personalized, responsive, and result-driven performance.

Advantage Research provides leadership, knowledge, quality and service to a broad base of clients in the automotive, durable goods, financial, health care, higher education, insurance, manufacturing, media, scientific/medical equipment, specialty food and beverage, transportation, and many other industries.