By listening and paying close attention to your needs and desires throughout the research process, we develop a road map for analyzing your data. With that knowledge and understanding, we are able to provide hard-hitting, actionable results that you can use with confidence in making your important business decisions.

Data Tabulation & Coding

Time to add it all up.

At the conclusion of fielding your survey, all data is thoroughly checked by at least two data specialists to ensure accuracy and quality before analysis begins. We use the most advanced software for data tabulation and statistical analysis. All verbatim coding is done by college educated individuals so you can rest assured that the information reported is accurate and reliable.

Data Analysis

What does it all mean anyway?

Having laid the framework for analysis during the research design phase, we offer a great deal of expertise to finalize your analysis and reporting plan. We approach every analysis plan by determining what information is most critical to helping you make the decisions you are facing. Your data is then mined to comprehensively answer your research questions with great care being taken to keep the analysis from being bogged down by meaningless detail.

Data is analyzed so that the research questions you had at the onset of the project are answered in a clear and concise manner and that you are comfortable that you know what the data is saying.

Action Oriented Reporting

What have we learned and what should we do about it?

Critical to any research study is accurate, clear, and understandable reporting of your results. We follow a results-focused analytical framework to yield actionable recommendations that get to the heart of your research problem, enabling you to take action. In the end, you receive a report that is the result of thorough analysis, providing you with the voice of your customer. Our research reports include:

• Concise executive summaries that focus on key findings and flag critical concerns.
• Actionable recommendations.
• Integrated graphics and tabular excerpts for visual data depiction.

We also make available the following for you should you need them:

• Presentation-quality data tables.
• Raw data files for your own internal analysis.
• Ad-hoc analysis, as requested.

Multivariate Statistics

There's gold in that data. Multivariate statistics can mine it and turn it into jewels.

Depending upon your needs, we can provide standard significance-tested cross-tabulations and/or SPSS output as well as offer you our expertise in both basic and multivariate statistical techniques. Our research staff has decades of experience using the following statistical techniques to find the jewels in your data:

• Correlation Analysis
• Regression Analysis
• ANOVA
• Factor Analysis
• Cluster Analysis
• Conjoint Analysis

Presentations

Tell everyone about it.

So you've completed your research project and now you need others in the organization to know what you've learned. Our reports are designed to be presentation quality so you can easily present the information to your stakeholders. Or, if you prefer, Advantage Research can present the findings from your research study in a user-friendly manner that your entire team will find engaging.