Whether you need our full range of services or simply a company to collect your data, we offer a variety of data collection services. With every data collection project, no matter how large or small, we offer the quality, timeliness and cost effectiveness you demand by recognizing its importance and giving it the care you expect.

Telephone Interviewing

A dying art? Not so fast.

Telephone interviewing remains a viable method of data collection and is still often the best solution for your research project. Advantage Research has over 50 computer-aided telephone interviewing stations, using state-of-the-art software to ensure accurate and efficient data collection.

Our interviewers are taken through a rigorous training program about the entire research process to give them an appreciation of their role on the front-line collecting data.

To ensure a high level of quality and productivity, interviewers are continually monitored for professionalism, accuracy, and performing in a way that reflects positively on Advantage Research and our clients. We also keep the job fun by offering our interviewers incentives and rewards such as weekly contests and recognition programs.

Online Surveys

Time and cost are often the two biggest constraints on your research project.

Online surveys can provide a timely and cost-effective solution. Our customized, in-house survey programming tool has enabled us to stay ahead of the competition in terms of online survey capabilities while providing a low cost to you. Some of our software's capabilities include:

• Complex questionnaire design including conditional question sequence.
• Defined respondent inputs to ensure data accuracy and eliminate out-of-range values.
• Customized, professional visual survey design including graphics and pictures.
• Real-time reporting tools and data downloads.
• Secure survey keys to ensure respondent legitimacy and eliminate duplicate respondents.
• Customized survey invitations.

In-Depth Interviewing

So you need more than what fits in a "check box" you need to put some meat on the bones.

Our expertise in numerous industries, combined with our unique ability to develop a rapport with respondents, has won a loyal following from our clients. In-depth interviewers at Advantage Research are seasoned research professionals who are involved in every step of your project. They not only work with you to develop the questions, they conduct the interviews and they analyze the results, bringing to life the 'voice' of your customer.

We offer the flexibility of conducting interviews in person or by phone, and can provide you with video- or audio-files and verbatim transcripts of the interviews. We can help you recruit appropriate respondents, highlight critical topics of discussion, and translate the richness of in-depth interview findings into actionable recommendations.

Focus Group Moderating

Who can turn your target audience into valuable consultants for your company?

Our trained, in-house qualitative research experts have over 35 years of experience moderating focus groups. We pay attention to any special needs you have and listen so we understand the nuances of your industry. We take pride in our ability to establish rapport with both your target audience and you. Our moderators also pay the highest level of respect to your 'respondents' because we know they are your current and prospective customers.

Our focus group facility features a spacious observation room and an adjacent client room for additional seating and viewing. It is conveniently located northwest of Milwaukee, in an ideal setting for attracting the wealthy or executive respondent profiles you need. With easy access from Milwaukee's Northshore and both the northern-most and Westside suburban communities, we can draw from a vast pool of individuals with purchasing power and disposable incomes.

Data Entry

Sometimes a self-administered paper questionnaire is your best option, but now you have a pile of paper forms. Where do you go from here?

Managing mass quantities of data can be a daunting task. At Advantage Research, our data specialists are experts at defining systems and structures for managing large quantities of data for a single data entry project or for data entry projects that are ongoing. These individuals possess exceptional attention for detail which means that your data is being entered as accurately and efficiently as possible. We also offer consultation on the design of your data entry questionnaire so you get all the information you want in a format that is conducive to quicker and less expensive data entry.

We offer the option of key only or key and verify data entry methods. Using the key only method, we guarantee 99.5% accuracy. For key and verify, we double the data entry process and guarantee 99.9% accuracy.