If you need market research but need assistance determining the most effective research plan to accomplish your goals, we can help. At Advantage Research, we offer free, no obligation consulting during the proposal stage for all research projects.

Problem Definition

What decisions are you faced with that make you feel a need to do market research?

This question starts the market research process. We can help you to clearly identify the underlying problem in order to tailor a research plan that will allow you to accomplish your organizational goals. Regardless of the problem, our experience and capabilities will help you target your research to ensure that you get the information you need.

Methodology Selection

So now, how do you get the information you need? What are the next steps?

Having clearly defined your specific information needs, we identify the most effective methodological approach to meet those needs. We can help you determine if your problem requires a qualitative, quantitative, or hybrid solution and tailor that solution to meet your budget. Also, we can help you to decide what survey medium will be most effective at accomplishing your research goals as well as enticing respondents to participate in your study without risking the integrity of your data.

Our research studies commonly utilize:

• Telephone Surveys
• Online Surveys
• In-Depth Interviews
• Focus Groups
• Mail Surveys
• Hybrid research studies which combine multiple fielding techniques

Analysis Planning

How can you be sure the questions will really get you the information you need?

When thinking about the research plan, it's never too early to start thinking about how the final data will be analyzed. For this reason, at the onset of each project, we take a finish to start approach. That is, we determine what information you will need at the conclusion of your project to understand your problem and work backwards through the process to ensure that we provide you with all the information necessary. Our experienced staff is committed to keeping abreast of the latest advances in research design, information gathering, and analytical techniques to keep you at the forefront of your industry.

Sampling Strategy

Who do you ask? How many do you ask? How do you ask them?

To ensure accurate and reliable data collection for your research project, we can help you develop an optimal sampling plan. We help you determine the most efficient sample size by considering both the need to project results at the overall level and to project results from those unique segments that comprise your overall sample. In addition, we will assist you in determining the most appropriate sampling technique and the most effective way to contact your audience in order to achieve the greatest response.

Last, but not least, our long-term relationships with numerous sample sources allow us to develop targeted lists for telephone surveys, online surveys, and qualitative research participant recruiting.

Questionnaire Design

It's much more than a list of questions.

A properly designed questionnaire or discussion guide is critical to uncovering the information that will help you with your decision making process. Our more than 60 years of experience can help you design the most effective survey layout to ensure you're asking the right questions in the right way to get the information you need. We apply proven techniques to maximize survey participation and expedite the completion of your project within your budget.